This is the second module of our full Shoenatomy Program.
Click on the button below to go to the main course page to enrol and explore the other modules.

Module 2:  Refitting Footwear

Systemic change starts with fit. We finally have real data on how feet are shaped — and how they move and why — so we can build shoes that don't just fit, but move with the foot and support how you stand and walk. This module explains how to do that.
After this, you can:
  • understand the difference between a moving foot, a foot scan and a shoe last
  • turn foot and shoe scan data into better lasts, proportions and sizing for your audience
  • judge when custom, semi-custom or smarter standard sizing fits your product and your business.

Fit: dynamic or static?

release: November 23
How should a shoe actually fit? We rebuild the theory of fit from the ground up, with experts weighing in from every angle.

  • Barefoot or supported? Flat or shaped?
  • How do you make a shoe that moves with a living, changing foot?
  • What "good fit" really means — and where the industry gets it wrong.

What does the data say?

release: NOVEMBER 30
Foot-scanning finally shows us what real feet are shaped like — and how much our lasts and sizes have been guessing.

  • What scan data is readily available and where?
  • How to interpret and translate big data into strategic decisions on sizing.
  • How feet differ by gender, ethnicity and region — and which differences to actually design for.

Custom sizing or not?

release: december 7
Custom-to-size sounds like the fix — but full custom means rebuilding your business around on-demand. Is it right for you?

  • When custom makes sense, and when it really doesn't.
  • The middle ground: semi-custom, smarter ranges, better proportions.
  • And if a shoe can grow and move with the foot — how many sizes do you even need?