This is the first module of our full Shoenatomy Program.
Click on the button below to go to the main course page to enrol and explore the other modules.

Module 1:  Rethinking Footwear

This module explains why footwear has to change, and introduces a new way to see a shoe. Everyone starts the course here, since this module includes all foundational principles and insights.
After this, you can:
  • explain, with evidence, why the fix has to be systemic - not merely a material swap or a recycling scheme.
  • understand why the solution lies in different constructions rather than just different material choices.

Looking back at the future

release: october 26
You can't fix footwear's future without seeing how it got stuck. A short, sharp history of why we make shoes the way we do — and what it tells us to change.

  • Why today's shoes are built the way they are
  • What the past says to bring back - and what to leave behind.
  • What the shift means for your company, your role, your segment.

The reality of recycling

release: NOVEMBER 2
Before we build anything new, a clear-eyed look at what recycling can and can't do — so no one's fooled into thinking we can recycle our way out.

  • Every end-of-life route: what's real, and what's hype.
  • When, where and how each actually works — costs, limits and all.
  • The honest picture of where shoes really go today.

Shoenatomy framework

release: NOVEMBER 9
The heart of the method: a new way to see a shoe. Shoenatomy reads every shoe as three layers: its look, its fit and its structure - like skin, muscles and bones - so each can be renewed or recovered on its own, and the whole shoe lasts far longer.

  • The three layers, and why pulling them apart changes everything.
  • How separating look from structure extends a shoe's life.
  • The lens the rest of the course is built on.